Marketing Market Reserch KPI Dashboard Template

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$49.00 $25.00

✔ Track key marketing and research KPIs in one dashboard.
✔ Measure campaign reach, engagement & audience insights.
✔ Make data driven marketing decisions with real time analytics.

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Total price:$98.00 $50.00

Tabs & Features Analyses

Google Sheets & Excel Version

Dashboard Tab

Market Research Performance Snapshot

✔ All-in-One Overview: Instantly track top-level KPIs like survey response rates, customer insights, and research ROI.

✔ Quick Insights: View demographics, sample size, and segmentation metrics in one glance.

✔ Cross-Channel Analysis: Compare results from surveys, interviews, focus groups, and online polls.

✔ Real-Time Visualization: KPI cards, pie charts, and bar graphs auto-update with every data input.

Data Input Tab

Centralized Research Data Entry

✔ Structured Data Logging: Enter survey responses, interview feedback, and campaign insights.

✔ Auto-Sync to Dashboard: Instantly updates KPI cards & visualization panels for analysis.

✔ Customizable Fields: Add or modify metrics such as gender, age groups, preferences, or buying behavior.

✔ Goal Benchmarks: Define targets for response rate %, sample size, or customer satisfaction scores.

KPI Data Entry Tab

Structured KPI Monitoring

✔ Comprehensive KPI Categories: Track research performance KPIs such as Response Rate, Cost per Respondent, Data Accuracy %, and Market Penetration.

✔ Current vs. Target Values: Compare real-time research results with projected benchmarks.

✔ Visual Goal Indicators: Arrows & progress bars highlight areas meeting, exceeding, or falling short of targets.

✔ Actionable Benchmarking: Identify low-response areas or underrepresented segments for deeper research.

Dashboard Insights Tab

Visual Research Data Overview

✔ KPI Cards Snapshot: Track core metrics like Survey Completion %, Cost Efficiency, Satisfaction Scores & Data Coverage.

✔ Comparative Charts: Analyze consumer behavior and preferences across multiple demographic groups.

✔ Trend Visualizations: Line charts show response trends, while bar graphs compare audience segments.

✔ Action-Driven Insights: Highlight patterns, gaps & opportunities to refine marketing strategies.

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